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partnrUP
partnrUP is an AI-powered influencer marketing and creator commerce platform based in Weston, Massachusetts. Founded in 2016, the company automates the entire lifecycle of creator collaboration, from discovery and outreach to payment and performance tracking. This allows brands to efficiently scale creator-led campaigns with minimal manual effort. Formerly known as gen.video, partnrUP rebranded in October 2025 after acquiring Lionize, creating a marketplace that connects brands, agencies, freelancers, and creators with transparent pricing. The platform offers a range of services, including AI automation for influencer discovery, centralized campaign management, and real-time analytics. It also provides creator commerce solutions, integrating shoppable video into Shopify storefronts. PartnrUP is recognized as the "Best Influencer Marketing Platform" by G2, making it a top choice for enterprise and high-growth teams. The platform caters to brand marketers, agencies, ecommerce brands, and creators, facilitating effective collaboration and campaign success.
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$5M