People.ai

San Francisco, California, USA · ≈220 employees · backstory.ai

Backstory, formerly known as People.ai, is a Revenue Intelligence platform that utilizes artificial intelligence to enhance the operations of sales and marketing teams. Founded in 2016, the company aims to streamline the revenue process by automating the capture of sales, marketing, and customer success activities. This integration creates a unified view of customer engagement, allowing teams to focus on closing deals efficiently. The Backstory.ai platform offers AI-powered deal insights, predicting outcomes and identifying risks based on historical and real-time data. It also fosters alignment between marketing and sales, providing actionable insights for leaders in both areas. Additionally, Backstory provides professional consulting services to help organizations optimize their Go-To-Market strategies and offers 24/7 technical support to its customers. With a strong focus on security and compliance, Backstory serves a diverse range of clients, including major enterprises like AMD and Microsoft, helping them leverage data for improved operational efficiency.