Permutive

London, UK · ≈140 employees · permutive.com

Permutive is a London-based technology company that specializes in predictive data collaboration for the open internet. Founded in 2014 by Joe Root and Tim Spratt, the company operates as a remote-first B2B SaaS organization with around 140 employees. Permutive has raised approximately $75 million in funding, including a Series C round led by SoftBank Vision Fund 2. The company's flagship product is the Audience Activation Platform, which facilitates data collaboration, audience segmentation, and activation. It utilizes edge computing technology to process data directly on users' devices, ensuring privacy and compliance with global regulations. Key features include a clean room for secure data sharing, predictive AI for audience insights, and tools tailored for publishers and advertisers to optimize their revenue and campaign performance. Permutive serves major media companies and premium publishers, helping them navigate the evolving digital advertising landscape while maintaining user privacy.