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Pinpoint is an AI-native social operating system designed for consumer brands, focusing on converting social media audiences into customers. The platform acts as an “agentic social” tool, responding to comments, direct messages, mentions, and other interactions across various content types, including organic, paid, and influencer posts, all in the brand's voice and available 24/7. Key features of Pinpoint include automating replies in Instagram and TikTok DMs, replicating email and SMS workflows within social channels, capturing audience data, delivering customer support, and offering real-time analytics and engagement optimization. The platform centralizes customer interactions, helping brands turn engagement into measurable revenue growth. Pinpoint collaborates with over 100 brands and large creators, including notable names like Overtime, MaryRuth’s, and Major League Pickleball. The company is based in New York and was founded in 2023.