Popfly

Costa Mesa, California, USA · ≈23 employees · popfly.com

Popfly is a creator and outdoor influencer marketing platform that connects outdoor, adventure, and travel brands with vetted creators for user-generated content (UGC), sponsored posts, and ambassador programs. Founded in 2022 by Taylor Hoekstra and based in Costa Mesa, California, Popfly aims to enhance collaboration between brands and creators, allowing them to co-create authentic content. The platform offers a comprehensive workflow for managing brand-creator collaborations, including creator discovery, campaign management, and payment processing. It features tools for campaign brief creation, direct messaging, and content licensing, all designed to streamline the collaboration process. Popfly is specifically tailored for the outdoor and adventure sectors, making it a unique player in the influencer marketing space. The company has secured $2 million in seed financing to further develop its solutions and is evolving its platform with AI capabilities to improve user experience.

Information Technology & Services

Also: influencer marketing · creator content · ugc · sponsored content · affiliate marketing · ambassador programs · storefronts · technology · information & media · technology · information & internet · analytics dashboard

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Popfly

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