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PopID, a company under Cali Group, offers a biometric verification platform that enhances digital interactions for businesses. Their core mission is to simplify identity authentication through facial and palm recognition, making processes like ordering, payments, and entry more efficient. The main product, PopPay, allows consumers to link their credit or debit cards and make face-only payments without needing physical cards or phones. It integrates seamlessly with mobile ordering apps and in-person payment terminals. Additional features include biometric check-in services, loyalty program management, and streamlined ordering processes. PopID serves a diverse range of businesses, particularly in the restaurant and retail sectors, helping them improve customer experiences and operational efficiency. PopID prioritizes security and compliance, storing biometric data and personal information under strict policies to ensure user privacy. Their platform aims to provide personalized and secure experiences by replacing traditional methods of identity verification.