Companies › Prescient AI

Prescient AI

San Francisco, California, USA · ≈43 employees · prescientai.com

Prescient AI is an enterprise software company based in Miami and San Francisco, founded in 2019 by Michael True and Cody Greco. The company specializes in an AI-powered Marketing Mix Modeling (MMM) platform that helps omni-channel and direct-to-consumer brands measure, forecast, and optimize their advertising spend in a privacy-first, cookieless environment. The core product, the Prescient Platform, utilizes advanced probabilistic models for forecasting and simulation, providing daily marketing insights and budget optimization to enhance Return on Advertising Spend (ROAS). It integrates with popular tools like Instagram, TikTok, and Shopify, making it suitable for brands in eCommerce, retail, and marketplace sectors. Prescient AI is committed to unbiased attribution and effective brand advertising without invasive data tracking, serving over 100 clients, including notable names like Saatva and Hexclad.

Information Technology & Services

Also: marketing mix modeling · marketing measurement · marketing attribution · cross channel attribution · halo effects · marketing optimization · advertising intelligence · marketing forecasting · incrementality measurement · software development · performance forecasting · multi-channel measurement

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Prescient AI

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