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ProFinda is an AI-powered Total Workforce Optimization platform based in London, United Kingdom. Founded in 2011, the company focuses on helping professional services organizations match individuals to work based on their skills, interests, and availability. ProFinda's mission is to align organizational work priorities with workforce capabilities and desires. The platform utilizes advanced technologies such as Artificial Intelligence, Machine Learning, and Natural Language Processing to create comprehensive talent profiles. It offers features like AI-powered matching, workforce mapping, and seamless integration with major enterprise systems like SAP, Workday, and Oracle. ProFinda also includes a peer-to-peer rewards system to encourage knowledge sharing among users. The platform is designed for professional services firms, including those in legal, consulting, and IT sectors, and supports various workforce types, including internal employees, contingent workers, and freelancers.