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RedTrack.io
RedTrack.io is a performance marketing analytics platform founded in 2018 in Vilnius, Lithuania. It offers a cloud-based solution for ad tracking, attribution, analytics, and automation tailored for media buyers and e-commerce businesses. The platform integrates various advertising channels, including Facebook, TikTok, Google, and Shopify, providing a comprehensive system that connects every click, conversion, and customer. The core features of RedTrack include server-side and first-party tracking, which captures conversions that may be lost due to ad blockers and privacy settings. It also offers pre-built Conversion API integrations for major traffic sources and AI-driven automation tools for campaign management. RedTrack serves a diverse clientele, including media buyers, marketing agencies, and e-commerce shops, with a focus on privacy-friendly solutions in a changing digital landscape. The company operates globally, supporting over 850 businesses across more than 100 countries.
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