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Reforged Labs
Reforged Labs is a technology company based in San Francisco, founded in 2023. The company specializes in Generative Artificial Intelligence (GenAI) solutions tailored for mobile game marketing. Their flagship product, Boa, is an AI creative intelligence agent designed to automate the marketing cycle for mobile game studios. Boa generates high-quality video ad assets, conducts storyboarding, analyzes competitor insights, and performs global trend analysis to enhance advertising effectiveness. The team at Reforged Labs includes experts from Google, Microsoft, and Harvard, and is led by founders Robert Huynh and Oscar Xing Luo, both Y Combinator alumni. The company has raised $3.9 million in funding from notable investors, including Y Combinator and DCM. Reforged Labs primarily targets mobile game studios and developers, helping them optimize their advertising strategies and improve return on ad spend (ROAS) through streamlined planning and production of video advertisements.
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