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Reward is a global leader in Customer Engagement and Commerce Media, founded in 2001 by Gavin Dein. Headquartered in London, the company operates in over 15 markets across Europe, the Middle East, and Asia, serving major banks and retailers. Reward's core product is a cloud-based API platform that integrates content, advertising, and commerce to deliver personalized offers and loyalty programs. Key services include bank loyalty programs for institutions like Visa and Barclays, a commerce media platform for targeted digital advertising, predictive analytics to understand consumer behavior, and data insights to help retailers optimize their marketing strategies. The company partners with leading brands in the financial and retail sectors, including Amazon and McDonald’s, and has made a significant impact by delivering billions in rewards to customers globally.