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Rilla's mobile app records face-to-face sales conversations, then transcribes and analyzes them. Managers use the results to coach reps through "virtual ridealongs". Customers are field-sales and service teams in home services (roofing, HVAC, solar, plumbing), home building, senior living and insurance. It sells annual per-seat B2B subscriptions. Third-party data estimated about $14M ARR in 2024. Forge lists a Series B-1 valuation of about $758M in June 2025, and PitchBook lists a $68.5M Series B. Funding figures vary by source: Tracxn and Crunchbase show only about $3.8M in seed funding, and Komo reports $78.9M in total. The company signed a Williamsburg, Brooklyn office lease in 2026.