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Roundhill Investments is an SEC-registered investment advisor based in New York, founded in 2018. The firm specializes in launching innovative exchange-traded funds (ETFs) that focus on thematic equity, options income, leveraged strategies, and single-stock trading vehicles. With a mission to cater to the next generation of investors, Roundhill aims to provide unique market exposures through its diverse suite of ETFs. The company has a strong track record, having launched over 100 ETFs, including several first-to-market products. As of its latest announcement, Roundhill Investments manages more than $6 billion in assets, with some estimates suggesting around $10 billion. The firm is co-founded by Will Hershey and Tim Maloney and operates with a small team of 7 to 15 employees. Roundhill's products are designed for a wide range of investors, including retail and institutional clients, making them accessible through major brokerages.