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Seel is an AI-powered post-purchase platform for e-commerce, founded in 2019 and headquartered in San Francisco, California. The company focuses on transforming post-purchase risks, such as returns and shipping issues, into growth opportunities through compliance-first insurance solutions. Seel aims to enhance the post-purchase experience and drive e-commerce growth by offering innovative products that simplify operations and build customer trust. Key offerings include Return Assurance, which allows final-sale items to be returnable for a fee, and Worry-Free Purchase, providing protection against package loss and damage. Seel also features Make it Returnable™, which enables merchants to offer guaranteed returns, and AI-Powered Guarantees that optimize conversion rates. With a market share of approximately 12% among independent Shopify Plus merchants, Seel serves global brands, marketplaces, and online merchants, helping them increase conversion rates and customer satisfaction.