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SERHANT. is a multidimensional real estate and media company founded in September 2020 by Ryan Serhant, a prominent real estate broker and television personality. Headquartered in SoHo, Manhattan, the company operates in 15 states and Washington, D.C., offering a unique blend of real estate brokerage, media production, digital education, and proprietary technology. The company provides a full range of real estate services, including residential brokerage, new development marketing, and specialized support for athletes. SERHANT. also features an in-house film studio for content production and a digital education platform, "Sell It Like Serhant," which serves over 45,000 members globally. With a focus on technology, SERHANT. utilizes AI-driven tools for sales training and client management, ensuring a modern approach to real estate transactions. The company is recognized as the most followed real estate brand worldwide, reflecting its innovative "content-to-commerce" model.