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Sidelines Group
Sidelines Group is a sports technology and digital media company founded in 2017 by Or Lifshitz and Rotem Haber, both former Google executives. Headquartered in Tel Aviv, Israel, the company focuses on the global sports betting and iGaming industries. Sidelines Group aims to level the playing field between users and sportsbooks by providing innovative tools that empower bettors to make informed decisions. The company offers a range of services, including an odds aggregation and comparison platform, data-driven betting decision tools, and a social sports betting experience. Their products, such as PropShop and various comparison sites, help users access real-time data and insights to enhance their betting strategies. Additionally, Sidelines Group provides marketing and monetization solutions for sportsbooks and iGaming operators, ensuring they can effectively reach their target audiences. Acquired by Natural Intelligence in February 2022, Sidelines Group continues to operate independently, maintaining its commitment to innovation and user engagement in the sports betting landscape.
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