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Smartness
Smartness is an Italian hospitality technology company based in Arco, Trentino. Founded in 2020, it specializes in providing an AI-powered B2B SaaS platform designed to automate online operations, optimize dynamic pricing, and enhance direct bookings for hotels and vacation rentals. With a workforce of around 139 to 151 employees, Smartness has quickly become the fastest-growing B2B SaaS hospitality startup in Europe, serving over 5,000 customers across 41 countries. The company's platform consolidates its previous offerings into a unified brand, Smartness, and includes features such as dynamic pricing, revenue management, operational automation, and direct booking tools. Smartness aims to help lodging businesses achieve operational independence by reducing reliance on Online Travel Agencies (OTAs) and streamlining essential tasks. Its target market includes top hotels, B&Bs, apartments, and short-term rental operators, making it a key partner in the hospitality sector.
Funding
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$12M