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Snap Finance is a digital finance company based in Salt Lake City, Utah, founded in 2012. The company specializes in providing lease-to-own financing, installment loans, and retail installment contracts, catering to consumers of all credit backgrounds. Snap Finance aims to empower individuals who may have no credit or have faced credit rejections by offering flexible financing solutions. The company utilizes a proprietary decisioning platform that leverages data and machine learning to evaluate customers beyond traditional credit scores. Snap Finance serves both consumers and businesses, partnering with retail merchants to facilitate financing options at the point of sale. Customers can apply for financing up to $5,000 for various purchases, including furniture and auto wheels, with options for both 0% interest and interest-bearing plans. Applications can be made online, through a mobile app, or in-store at partner locations.