sqill

Lisbon, Portugal · ≈24 employees · bandof.com

bandof is a marketing technology company that specializes in creating and managing "creator programs" for brands. The company focuses on building continuous creator ecosystems, allowing brands to engage real people from their audience, including customers, fans, and employees. This approach shifts marketing from one-off campaigns to ongoing programs, enabling brands to have hundreds of creators posting regularly. The services offered by bandof include creator discovery and recruitment, where the company scans the internet for relevant signals to identify potential creators. Once recruited, bandof manages the creators' participation through coaching and challenges, ensuring consistent content output. An AI-driven content review process checks compliance with brand guidelines, allowing only approved material to be shared. Additionally, creators are compensated based on performance metrics like views or sales, aligning their incentives with brand goals.