Strella

New York, New York, USA · ≈24 employees · strella.io

Strella is an AI-powered customer research platform that streamlines the process of gathering and analyzing qualitative customer insights. Founded in 2023 by Lydia Hylton and Priya Krishnan, the company addresses challenges in traditional customer research, such as time, cost, and complexity. Strella enables teams to conduct hundreds of in-depth user interviews in hours rather than weeks, leveraging generative AI to automate key stages of the research process, including discussion guide creation, participant recruitment, AI-moderated interviews, and real-time data synthesis. Headquartered in New York City, Strella has raised a total of $18 million in funding, including a $14 million Series A round led by Bessemer Venture Partners. The platform supports studies in over 46 languages and provides access to a global panel of 8 million participants. With features like real-time data synthesis and actionable insight dashboards, Strella helps businesses make informed decisions quickly, enhancing their ability to adapt to market changes and improve customer engagement.