Subbyx

Milan, Italy · ≈33 employees · subbyx.com

What’s Subbyx? Subbyx is an idea based on a simple yet powerful concept: freedom. Freedom of choosing what you need, for how long you need it, without any sort of commitment. Freedom to change your mind and your behavior, whenever you want. Freedom of trying something new, without needing to worry if you don’t like it. Freedom from concerns and accidents. We got you covered, no matter what. Freedom from debts and commitment. If you can’t carry on, cancel. Whenever. Freedom from purchasing and producing waste. Give it back when you don’t need it anymore, we’ll give it a new life. We founded Subbyx in April 2023 and closed our first round of €4M in July 2023 to expand this concept. We went live on Jan 20th, 2024. We have an ambitious goal: to create and consolidate an alternative consumption model based on a simple monthly fee to achieve circularity and financial sustainability. In a market where innovation has stopped at installments, financing, funding, operating leasing, and BNPL solutions (stimulating consumerism), we see the opportunity to be disruptive and innovative. Our goal is to transform the consumer market into a service without any commitment; that same commitment that, today, is fundamental to every consumption behavior. We are starting with tech products to give people the opportunity to access goods, new or used, through a fully configurable monthly subscription that changes over time to keep you either updated or make you spend less as your product loses value.