SureBright

New York, New York, USA · ≈35 employees · surebright.com

SureBright is an insurance-as-a-service technology company that helps e-commerce merchants and retail brands integrate product warranties, accident protection, and shipping insurance into their checkout processes quickly and easily. Founded in 2021 and based in New York, NY, and Toronto, ON, SureBright utilizes an AI-powered platform to enhance customer loyalty and generate additional revenue for merchants at no cost to them. The company offers a comprehensive warranty technology platform that includes customizable extended product warranties, shipping insurance for lost or damaged shipments, and accident protection for various goods. Merchants benefit from a user-friendly portal that provides full control and support over warranty operations. With a focus on e-commerce retailers and brands, SureBright aims to increase average order value through seamless upsell opportunities, all while ensuring a fast setup process that requires no infrastructure investment.