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The Kite Factory is an independent performance media agency based in London, founded in 2001. The agency specializes in media planning, media buying, and campaign evaluation, focusing on driving sales, revenue, and brand growth for its clients. With a philosophy centered around "Heart, Art & Science" and "Ideas that Deliver," The Kite Factory employs data-driven insights and proprietary analytical tools to effectively plan and purchase both digital and offline media. The agency offers a range of services, including media consultancy, performance marketing, and campaign evaluation. It has expertise in various sectors such as charity, health and beauty, travel, FMCG, and financial services. The Kite Factory serves a diverse clientele, including notable charity organizations like Crisis and WaterAid, as well as brands in wellbeing and FMCG. With a team of approximately 100–123 employees, the agency is committed to enhancing reach, reputation, and revenue through intelligent strategies.