Trajektory

Chicago, Illinois, USA · ≈45 employees · trajektory.com

Trajektory is a Chicago-based sponsorship intelligence and analytics platform that assists brands, teams, leagues, agencies, and events in measuring, valuing, and optimizing sponsorship performance across various channels. The company focuses on addressing fragmented sponsorship data and reporting challenges by aggregating information from multiple sources and providing real-time insights. The platform combines and analyzes sponsorship data from broadcast, streaming, social media, digital, in-venue, and other assets to deliver a comprehensive view of sponsorship performance. Key features include automated data cleaning, data aggregation, valuation methodology, exposure analysis, and reporting. Trajektory aims to enhance decision-making and demonstrate the value of sponsorships for its users. Founded in 2019 or 2020, Trajektory serves a wide range of clients, including many major professional teams and brands, and supports organizations with over $180 billion in annual sponsorship value.