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Upper Hand
Upper Hand is a provider of cloud-based business management software tailored for the sports, fitness, and youth athletics industries. Founded in 2012 by Kevin MacCauley, Myles Grote, and Marcus J. Gross, the company is headquartered in Indianapolis, Indiana. Upper Hand's mission is to streamline administrative tasks for sports professionals, allowing them to focus on athlete development. The platform offers an integrated suite of features, including client booking and registration, scheduling and resource management, membership management, integrated payments, and business intelligence reporting. It also includes marketing tools, video analysis software, payroll management, and customer relationship management. Upper Hand serves a diverse clientele, from boutique fitness studios and sports facilities to training academies and multi-location franchises, helping them manage operations efficiently and effectively.
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