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Vivid Machines is a Toronto-based agricultural technology startup founded in late 2020. The company focuses on enhancing fruit and vegetable production through advanced technologies like computer vision, machine learning, and multispectral sensors. Its mission is to address global food security by helping growers maximize yield and quality while minimizing waste. The core product, the Vivid X Vision system, is a compact device that mounts on farm equipment such as ATVs and tractors. It captures real-time data on plant health, predicts yields, and identifies issues like pests and diseases. Vivid Machines also offers a precision crop management platform that digitizes orchards and vineyards, providing valuable insights for growers and downstream stakeholders like packhouses and retailers. The company primarily serves fruit and vegetable growers, with a focus on orchard managers and vineyard owners, and has established early partnerships with notable customers in the industry.