Whop

New York, New York, USA · ≈630 employees · whop.com

Whop is a social commerce platform and online marketplace based in Brooklyn, New York. Founded in March 2021, it allows creators, influencers, and small businesses to sell digital products, memberships, and software directly to consumers. The company aims to create the largest internet market, enabling users to earn nearly $4 billion annually across 145 countries. The platform offers customizable online business spaces called "whops," where sellers can create courses, coaching, memberships, and other monetizable offers. Whop provides essential business infrastructure, including payment processing, digital product delivery, and community management. This makes it a versatile tool for over 1 million entrepreneurs, particularly Gen Z and digital-first creators, looking to monetize their skills and knowledge. Whop handles almost $1 billion in yearly payments, supporting thousands of active merchants in their ventures.