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Wizard AI
Wizard AI is an AI shopping agent co-founded by Marc Lore and Melissa Bridgeford. Launched in February 2026, the company aims to simplify the shopping experience by helping users find products quickly and easily. The platform is designed for consumer-facing shoppers who want to navigate the complexities of e-commerce without the hassle of manual searches. The primary service offered is a free AI shopping tool that uses conversational queries to provide unbiased top-five product recommendations from across the web. Wizard AI employs a proprietary ranking system that analyzes millions of data points, including product attributes and customer reviews, to deliver tailored suggestions. Additionally, it features a native checkout partnership with Best Buy, allowing users to complete purchases directly within the app for select items. The service also supports text-based commerce, enabling users to place orders via messaging platforms.
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