WorkMagic

Coral Gables, Florida, USA · ≈51 employees · workmagic.io

WorkMagic is a marketing measurement and growth analytics company dedicated to helping businesses enhance their marketing decisions through incrementality, attribution, and experimentation. The company emphasizes a scientific approach to growth, offering a platform that connects various data sources, marketing channels, and stores to facilitate better decision-making. The core offering of WorkMagic is its incrementality and attribution platform, which allows customers to integrate tools, channels, and data sources seamlessly. The platform features causality-based decision-making, combining multi-touch attribution, media mix modeling, and incrementality testing. WorkMagic also provides resources and guidance to optimize for incrementality, supporting businesses in consolidating their marketing and business data effectively. WorkMagic serves a diverse range of clients, including well-known brands such as AppLovin, VistaPrint, and Steve Madden, among others. The company is positioned to provide strategic advantages through improved measurement and informed marketing strategies.