Wurl

Palo Alto, California, USA · ≈130 employees · wurl.com

Wurl is a technology company based in Palo Alto, California, specializing in Connected TV (CTV) solutions. Founded in 2017, Wurl provides a cloud-based platform that enables media companies, content creators, and streamers to distribute, monetize, and advertise their video content across various CTV platforms. The company connects content to over 300 million TVs and reaches approximately 30 million users monthly in more than 50 countries. Wurl offers a range of services, including video distribution and syndication, monetization solutions, advertising and marketing tools, and management of Free Ad-Supported Streaming TV (FAST) channels. Its product portfolio features solutions like Wurl Global FAST Pass, Wurl AdPool, and AI-powered audience acquisition tools. As part of AppLovin, which acquired Wurl in 2022, the company continues to enhance its capabilities in the digital media and advertising ecosystem, helping clients grow viewership and maximize revenue in the competitive streaming landscape.

Information Technology & Services

Also: advertising · video distribution · streaming tv · managed channel services · ctv distribution · performance marketing · ctv advertising · free ad supported tv distribution · machine learning tv advertising · customer acquisition retention · fast channel creation · svod performance marketing

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Wurl

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