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xpln.ai is a Paris-based B2B technology company founded in 2022. It specializes in developing artificial intelligence-powered, cookieless measurement solutions aimed at optimizing advertising effectiveness in digital marketing. The company’s mission is to provide independent measurement technologies that transform ad attention into actionable intelligence through a privacy-safe and transparent platform. The core technology of xpln.ai includes eye-tracking and machine learning, which allows for real-time measurement of ad attention and various signals for each advertising impression. This enables advertisers to objectively predict exposure quality and optimize their campaigns. The company offers a research-grade attention measurement platform that spans major media channels, including YouTube and social platforms, and integrates with programmatic buying through attention segments available in Index Marketplaces. xpln.ai serves a diverse clientele, including brands, advertisers, agencies, and publishers, helping them enhance campaign performance and ensure accurate delivery characteristics. With a focus on transparency and accountability, the company is expanding its presence in the US market and has reported significant growth in annual recurring revenue.