Zappi

Boston, Massachusetts, USA · ≈330 employees · zappi.io

Zappi is a B2B consumer insights platform that helps brands make informed decisions through AI-powered market research software. Founded in 2012 or 2013, the company has raised over $200 million in funding and operates globally with a team of 300–350 employees across more than 13 countries. Zappi is headquartered in Boston, with additional offices in London and Cape Town. The Zappi platform offers a range of services, including a cloud-based system that integrates consumer data and AI for connected insights. Key offerings include an Innovation System for testing product ideas, an Agile Research System for rapid market research, and Advertising Insights to enhance creative effectiveness. Zappi serves a diverse clientele, including major brands like PepsiCo, McDonald’s, Amazon, and Heineken, enabling them to gather consumer feedback and make data-driven decisions. The company is also a certified B-Corp, committed to sustainability and fostering an equitable workplace.

Information Technology & Services

Also: automated market research · new product development · quantitative research · concept testing · consumer research · social listening · advertising testing · creative testing · pack testing · innovation testing · consumer insights · insights

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Zappi

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