Zefr

Los Angeles, California, USA · ≈260 employees · zefr.com

Zefr is a global leader in brand suitability targeting and measurement for digital environments, focusing on responsible marketing. The company ensures transparent, content-level targeting across major video platforms like YouTube, Meta, TikTok, and Snapchat. Zefr empowers brands and agencies to manage their content adjacency by aligning with industry standards, utilizing patented AI technology that combines human cognition for accurate brand safety and suitability. The company offers a range of services, including the Suitability Suite, which helps brands set and scale content adjacency preferences across video platforms. Zefr also provides tailored measurement solutions for platforms like YouTube and Snapchat, leveraging its Human-in-the-Loop AI technology to analyze vast amounts of content. With a mission to uphold social responsibilities and minimize digital risk, Zefr collaborates with major brands, advertising agencies, and media platforms, including partnerships with GARM and Ad Net Zero to promote responsible marketing practices.