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Zelf AI is a New York-based software company founded in 2021 that specializes in an AI-driven insights platform. The company transforms social video content from platforms like TikTok, YouTube, and Instagram Reels into real-time consumer intelligence for brands, agencies, and NGOs. With a mission to analyze billions of videos, Zelf AI delivers actionable market insights and cultural intelligence. The platform offers various capabilities, including real-time trend and sentiment analysis, AI-generated engagement, video search and summarization, competitive analysis, and insights dashboards. These features help clients track consumer insights and engagement metrics effectively. Zelf AI serves notable clients such as Dior, Revolve, Chanel, and Elf, focusing on operations, marketing, and R&D teams within enterprises. The company has achieved significant growth, reaching $2.4 million in revenue in 2025, all while remaining bootstrapped and without raising venture capital.