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Zoovu is an AI-powered product discovery and guided selling platform based in Boston, Massachusetts. Founded in 2006, the company focuses on enhancing e-commerce experiences for enterprise and B2B clients with complex product catalogs. Zoovu's platform facilitates over 20 million online engagements annually, helping businesses optimize their product data discovery and improve customer interactions. The company offers a range of services, including AI-powered product discovery, guided selling assistants, visual product configurators, and content enrichment. Its proprietary AI transforms technical specifications into conversational queries, making it easier for customers to find the right products. Zoovu also integrates advanced features like 3D/AR/VR experiences and deep analytics to enhance user engagement and drive conversions, achieving results up to 10 times higher than industry averages. With a diverse client portfolio that includes major brands across various sectors, Zoovu is recognized as a leader in the digital commerce space.