PwC AI performance study: the most AI-fit companies see 7.2x the AI-driven revenue and efficiency gains

PwC's AI performance study finds the most AI-fit companies deliver AI-driven revenues and efficiencies 7.2x those of other businesses, that strengthening foundations (strategy, investment, data, workforce, governance, innovation) compounds returns as AI use scales, and that leaders aim AI at growth and reinvention rather than cost alone.