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Lace is an AI-powered revenue intelligence and call automation company based in Mountain View, California. Founded in 2020 or 2022, it focuses on serving home service businesses and call centers, particularly in the HVAC, plumbing, and roofing sectors. As a rapidly growing Seed-stage startup, Lace offers software that analyzes customer phone calls to identify missed revenue opportunities and enhance booking rates. The company's core services include revenue intelligence and conversational intelligence for call centers, CSR coaching using real call data, and workflow automation for follow-ups on unbooked leads. Lace also features an AI virtual agent that can handle calls 24/7 and schedule appointments directly. With over 100 businesses utilizing its solutions, Lace serves companies with annual revenues ranging from $5 million to $2 billion. The company has successfully raised significant seed funding, totaling $14 million and later $19 million.