Potloc

Montreal, Canada · ≈230 employees · potloc.com

Potloc is a Canadian market research company founded in 2013, specializing in social media sampling to provide targeted consumer insights. The company is headquartered in Montréal, Canada, with additional service hubs in New York, London, Dubai, and Paris. Potloc focuses exclusively on consulting and private equity firms, offering a hybrid software and services platform that combines advanced technology with full-service research management. The company's all-in survey platform is designed for speed and reliability, utilizing social media to conduct geo-targeted surveys that reach specific demographics. Potloc employs AI to analyze survey data, delivering strategic insights and predictive modeling. Additionally, it offers a managed research service where researchers handle the creation, fielding, and analysis of surveys, ensuring high data quality. With a team of around 200 employees and over $55 million in funding, Potloc is committed to helping its clients navigate market shifts and gain a competitive edge through superior sampling quality.