Provenance

London, UK · ≈48 employees · provenance.org

Provenance is a leader in sustainability marketing technology, offering a Product Claims Data Platform that helps brands and retailers share verified social and environmental impact information at the point of sale. As a certified B Corp and independent social enterprise, Provenance has developed a robust methodology and standards infrastructure over the past decade to ensure product claims are trustworthy. The company provides various services, including claim verification, AI-powered claim detection, and digital product passports that utilize blockchain technology. These services help businesses validate their sustainability claims and connect data systems for real-time tracking. Provenance's platform supports over 230 Consumer Packaged Goods brands and retailers, including major names like Unilever and Estee Lauder, and aims to enhance transparency in the food and drinks sector.