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Scento
Scento is a Paris-based fragrance discovery platform and online perfume retailer. It uses AI scent profiling and recommendations to sell hand-filled decants and samples (2–8 ml) of designer and niche perfumes. It sells directly to consumers in 19 to 27 European markets, depending on the source. Early on it ran as a monthly subscription, but it now offers per-perfume purchases with no subscription. Scento says it has 11,000+ customers and 1,000+ scents from 85+ houses. In November 2025 it announced a €25M, three-year investment commitment in AI personalization and its authenticated supply network. The press release dates the company's founding to 2024. It is operated by Scento International LTD, a Cyprus-registered company, and led by founder and CEO Sebastian Dobrincu.
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