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SelfServe sells an AI-native hotel management and guest engagement platform. Guests use a mobile app to request services, book packages, and control their room. The platform connects property management systems and third-party tools, and uses analytics to personalize stays and drive upsells. Its customers are boutique and independent hotels, and it opened a BETA program in April 2025. Crunchbase lists it as pre-seed, with Epipelagic Ventures as lead investor and a team of 11-50 people.