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SPINS is a data, analytics, and technology platform based in Chicago, Illinois, specializing in the Natural, Organic, and Specialty Products industry. Founded in 1995, SPINS transforms point-of-sale data from various retail channels into actionable insights and standardized product attributes, fostering a common language across the industry. The company offers a range of services, including its web-based platform SATORI for analytics and reporting, syndicated retail data analysis, and product attribute coding. SPINS also provides consulting services that encompass market analysis, promotion optimization, and retail strategy development. Recently, SPINS launched new commercial platforms to enhance shopper engagement and support omnichannel activation strategies. SPINS primarily serves B2B clients in the health and wellness sector, including emerging and established CPG brands, specialty and conventional retailers, and industry partners. By leveraging data intelligence, SPINS helps these stakeholders make informed decisions that promote growth in the market.