Midjourney buys astrology app Co-Star as it builds consumer AI products

Midjourney announced the purchase of the personalized astrology app, and Bloomberg had reported the deal earlier the same day. Financial terms were not disclosed. The app is known for daily horoscopes and compatibility features, and the acquisition came as Midjourney planned its first standalone apps beyond image generation. The move sits alongside other AI labs buying consumer and productivity products this summer, including Cognition's purchase of the AI assistant Poke. Midjourney has also described a set of new projects, which suggests consumer distribution is becoming a larger part of its plan. For founders, the deal shows frontier image labs are buying habit-forming consumer products rather than only model capability. Teams building AI consumer apps should watch how acquirers value daily engagement, since those assets can attract strategic interest even when terms stay private.