General Magic

Founded by Anthony Azrak and Jai Mansukhani, General Magic builds AI agents that automate repetitive insurance workflows, such as answering questions, collecting documents, and managing follow-ups. Its product, Cell, integrates directly with broker management systems, quoting platforms, and CRMs. By focusing on compliance, workflow accuracy, and seamless integration into existing systems, General Magic empowers insurers and brokers to handle high-volume, critical workflows more efficiently. Headquartered in Toronto, Canada, the company supports deployments across auto and life insurance.