Pinch AI

Founded by Arthi Rajan Makhija, Chirag Vaya, and Jayan Tharayil, Pinch is an AI-powered post-purchase intelligence platform redefining how retailers control returns, refunds, and customer trust. The platform uses autonomous, AI-driven decisioning to evaluate customer intent, detect emerging abuse patterns, and dynamically orchestrate return and refund decisions across checkout, returns, and warehouse operations. Pinch delivers real-time buyer intent scoring, automated policy enforcement, and warehouse intelligence that helps merchants protect margins while elevating the customer experience.