Competitor teardown
Breaks down one competitor's product, pricing, go-to-market and weaknesses into what to do about them.
Use it when
A competitor keeps coming up in deals.
What you fill in
- competitor The competitor, their site copy, pricing and reviews
- us Our product and position
The prompt
Tear down competitor relative to us: us Cover: target customer and positioning; product strengths and gaps; pricing and packaging; go-to-market motion and channels; what their reviews praise and complain about (quote them); their likely next moves. Finish with: where we win, where we lose, and 3 actions for us this quarter. Use only the material given plus widely known facts; mark guesses. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Covers product, pricing and distribution together.
- Uses customers' review language.
- Ends with actions, not just observations.