Top pickResearch and analysis
Market map
Maps a market into segments with the leading companies, how they make money and where the white space is.
Use it when
Entering a market or sizing up a category.
What you fill in
- market The market or category
- angle Why you are looking: building, investing, selling into it
The prompt
Map the market market for someone angle. 1. Segments: 4 to 7, defined by customer or approach, not by vendor. 2. For each segment: 3 to 5 notable companies, business model, rough stage, and what differentiates them. 3. Value chain: who captures margin and why. 4. Trends shaping it in the next 2 years, with evidence. 5. White space: underserved segments or jobs, and why they are empty (hard, small, or overlooked). Mark anything you are unsure of or that may be out of date, and say what to verify. Before you answer, check your draft against every instruction above and fix anything that misses.
Why it works
- Segments by customer, not vendor, which reveals gaps.
- Asks why white space is empty.
- Flags uncertain or stale facts.