Daniel Johnson
About Daniel Johnson
Daniel Johnson is the Founder and Fractional CMO at We Scale Startups in London. The firm builds growth systems for post-PMF AI and B2B SaaS companies. Crunchbase lists him as founder of We Scale Startups since August 2016 and of Daniel Johnson Consulting since 2019. His own site describes We Scale Startups as his advisory vehicle for fractional CMO work, mentoring, content and speaking.
Before that he held in-house growth roles. His site names Head of Growth at Shoprocket and then at NAVA. Crunchbase also lists a Growth Director role at Ladder from July to November 2024. We Scale Startups says he has more than 15 years of operating experience across SaaS, fintech, healthtech and EdTech, including two operator-side exits. His site names eQuoo, a mental-health tech company, as one of them.
He reports managing £6M+ in paid acquisition, influencing £18M+ in client revenue and working with 200+ startups. He has completed 479+ founder mentoring sessions. He has taught at Cambridge Judge Business School and Imperial College London, and has mentored with Google for Startups and Techstars. He also hosts a podcast on how startups use AI to grow.
Investing is a secondary activity for Daniel. Crunchbase shows one personal investment, a seed round in Hello Clever. The date and round size are not public. Crunchbase shows no lead investments and no investor exits. His public materials do not describe a fund, a syndicate or a regular angel program.
Daniel has not published an investment thesis, check size or target stage. What is public is his operating focus: We Scale Startups works with founder-led companies from Seed to Series B that already have product-market fit, mainly in B2B SaaS and AI. Founders should expect a growth and go-to-market perspective, not a standard investor profile. He is based in London and works with teams in Europe, the US and APAC.
- Hello Clever: seed round listed on Crunchbase as a personal investment by Daniel Johnson. The investment date is not public.
Investing activity
Daniel Johnson has made 1 investment according to Crunchbase across 1 portfolio company, and has founded 4 companies.
Deals
Frequently asked questions about Daniel Johnson
Is Daniel Johnson an active angel investor?
Crunchbase lists one personal investment, a seed round in Hello Clever, and no lead investments. His public profiles present him mainly as a fractional CMO and mentor, not as a regular angel.
What does Daniel Johnson do at We Scale Startups?
He is the founder and Fractional CMO. He builds growth systems for post-PMF AI and B2B SaaS companies, covering positioning, acquisition and reporting.
What check size does Daniel Johnson write?
No check size is public. Founders would need to ask him directly.
What stage of startup does Daniel Johnson work with?
His advisory work targets post-PMF companies from Seed to Series B. He has not stated a preferred stage for his own investing.
How can founders reach Daniel Johnson?
He is on LinkedIn and X, and his personal site is danieljohnson.xyz. We Scale Startups also offers a booking link for a 20-minute diagnostic call.
What credentials does Daniel Johnson have as a mentor?
He has completed 479+ founder mentoring sessions, has mentored with Google for Startups and Techstars, and has taught at Cambridge Judge Business School and Imperial College London.
Is Daniel Johnson an angel investor?
Yes. Daniel Johnson invests personally as an angel and is Founder and Fractional CMO at We Scale Startups. Crunchbase counts 1 investment.
Where is Daniel Johnson based?
Daniel Johnson is based in London, England, United Kingdom.