Jason Goodman
About Jason Goodman
Jason Goodman is based in London. He founded Albion in 2002 and ran it as CEO. Albion was a product design and creative agency for early-stage technology brands. It developed product, brand and growth strategies for Skype, eBay, King, Betfair and Zoopla. Goodman was interim CMO at both Skype and Betfair during their early growth. He sold Albion to MDC in 2014, and the business was merged with KBS. He left in January 2017. Before Albion he founded the interactive marketing business Tribal DDB, which is owned by Omnicom.
He was an Executive in Residence at Atomico in 2016, sourcing investments and helping portfolio companies scale. He became a Venture Partner at LocalGlobe in January 2016, according to his LinkedIn profile. A 2026 conference biography describes him as a Venture Partner and LP at LocalGlobe and Plural.
In 2018 he co-founded Eastnine with Cat Forrest, David McCreary and Matt Harrison, and became its CEO. Eastnine is a fitness platform with live group training and coaching. It raised a £2M seed round in February 2019 led by LocalGlobe and Cherry Ventures. More recently his X profile lists him as Chief Commercial Officer at Function Health and Ezra AI. LDV Capital reported in May 2025 that Ezra joined Function Health. Crunchbase still lists Eastnine as his primary organization.
LDV Capital says Goodman has invested as an angel since 2008. Crunchbase lists 7 investments across 5 portfolio companies, with no lead investments and 1 exit. His Crunchbase biography names these angel investments: Soluto, Brainient, Chemist Direct, Abesmarket, Uniplaces, Kano, Farmdrop, MedX, Plum, Tide and Cleo. Crunchbase's own counts are lower than that list, so the list is probably the fuller record.
He often stays involved after investing. He was non-executive chairman at Brainient and non-executive director at Cleo. He was also interim CMO at Tide from March 2016 to March 2017, after investing early alongside LocalGlobe. LDV Capital describes him as a right-hand advisor to CEOs at Cleo, Naama, Plum Guide and Koos.io. His LinkedIn headline also lists CEO coach.
LocalGlobe's note on its Eastnine investment calls him an active London angel and says LocalGlobe co-invested with him in Cleo and Plum Guide. His 2017 Cleo investment came before the company's £2M seed round led by LocalGlobe.
Cleo is his clearest AI investment. In January 2017 Cleo raised $700,000 from angels. Investors named in that round included Niklas Zennström, Alex Chesterman, Errol Damelin and Jason Goodman. Cleo is an AI-powered assistant for personal finances. In July 2017 it raised a £2M seed round led by LocalGlobe, and Goodman became a non-executive director. LinkedIn describes him as an early angel investor in Cleo and now a non-executive director.
He also holds an operating role at Ezra, which uses full-body MRI scans and AI for early cancer screening. LDV Capital listed him as CMO and later CCO there. Ezra joined Function Health in 2025. Sources do not say whether he invested personally in Ezra, so this page treats it as an operating role. Public sources do not show other AI-specific angel cheques.
Goodman invests early. LocalGlobe, where he is a Venture Partner, is a seed-stage fund, and his known angel investments were made at the pre-seed and seed stage. His portfolio is mostly UK and European startups, with several in London, across consumer, fintech, travel and health. His X bio calls him a health tech investor. LDV Capital notes he backed Brainient founder Emi Gal early.
His background is in brand, growth, commercial strategy and marketing. LinkedIn summaries describe him as a CCO and CEO coach focused on brand building and helping teams perform. Founders with a consumer or go-to-market challenge may find that experience most relevant. He has not publicly stated a check size or a formal investment thesis, so none is given here.
- Cleo: AI-powered personal finance assistant. Early angel in the January 2017 round and non-executive director since the July 2017 seed.
- Tide: UK business banking service. Early angel alongside LocalGlobe, and interim CMO from March 2016 to March 2017.
- Plum Guide: curated home rental service. Listed among his angel investments, co-invested with LocalGlobe, and he has served on its board.
- Brainient: video advertising technology company. Early angel and non-executive chairman.
- Ezra: AI-assisted full-body MRI cancer screening. Chief Commercial Officer, acquired by Function Health in 2025.
- Eastnine: fitness platform he co-founded in 2018. £2M seed announced in February 2019.
- Soluto, Chemist Direct, Abesmarket, Uniplaces, Kano, Farmdrop, MedX: named on his Crunchbase angel list, with no dates in the sources found.
- crunchbase.com/person/jason-goodman
- uk.linkedin.com/in/eastninejason
- x.com/jasongoodman
- techcrunch.com/2019/02/14/eastnine
- medium.com/localglobe-notes/our-investment-in-eastnine-747f3b119b20
- uktech.news/news/investment-news/ai-financial-assistant-cleo-raises-70
- finsmes.com/2017/07/cleo-raises-2m-in-seed-funding.html
- ldv.co/blog/ldv-community-is-helping-each-other-succeed-february-2023-
Investing activity
Jason Goodman has made 7 investments according to Crunchbase across 5 portfolio companies, and has seen 1 exit and founded 3 companies.
Deals
Frequently asked questions about Jason Goodman
Is Jason Goodman an active angel investor?
He has invested as an angel since 2008 and is a Venture Partner at LocalGlobe. His X bio lists him as a health tech investor. His most recent roles are operating roles at Function Health and Ezra, so how many new angel cheques he writes now is not public.
What is Jason Goodman's check size?
He has not published a check size. Crunchbase shows 7 investments and no lead rounds, which suggests he usually invests as a participant in a round alongside others.
Did Jason Goodman invest in Cleo?
Yes. He was among the angels in Cleo's $700,000 round in January 2017. He then joined its board as non-executive director when it raised a £2M seed round led by LocalGlobe in July 2017.
What stage of startup does Jason Goodman back?
His known investments are pre-seed and seed. He has also joined the boards of companies he backed, such as Cleo and Brainient, where he served as non-executive chairman.
What companies has Jason Goodman founded?
He founded Tribal DDB, Albion and Eastnine. Albion was sold to MDC in 2014. Eastnine was co-founded in 2018 and raised a £2M seed round in 2019.
How can founders contact Jason Goodman?
His public profiles are on LinkedIn and X (@jasongoodman). No personal website or direct email was found.
Is Jason Goodman an angel investor?
Yes. Jason Goodman invests personally as an angel and is Co Founder & CEO at Eastnine. Crunchbase counts 7 investments and 1 exit.
Where is Jason Goodman based?
Jason Goodman is based in London, England, United Kingdom.
How can founders reach Jason Goodman?
Founders on Lounge can see Jason Goodman's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with them under Warm Paths, and add Jason Goodman to their Investor Pipeline to track the conversation.