Rich Pleeth
About Rich Pleeth
Rich Pleeth is co-founder and CEO of Finmile, an AI-first logistics software company based in London. Finmile's own site says it was founded in 2022 by Pleeth and Chris Sargeant. It describes his role as growth strategy, partnerships and go-to-market expansion. Finmile started by running its own delivery operations and became a SaaS provider. Its listed customers include TikTok Shop, Shein and GXO. In June 2023 the company acquired Urb-It, a last-mile operator serving Spain, France and the UK. Finmile has raised more than $7M from investors including MaC Venture Capital, Side Door Ventures, Pearls Capital and Simplex Ventures.
Before Finmile, Pleeth worked in marketing and growth. Crunchbase lists him at L'Oreal as a marketing manager from 2007 to 2010 and at Google as a marketing manager from 2010 to 2013. He was VP and Chief Marketing Officer at ride-hailing company Gett from late 2013 to March 2015. He later served as Managing Director, Investor Relations & Partnerships at Bolt from 2017 to 2019.
He founded Sup, a mobile app for meeting up with friends while travelling, in 2015. Crunchbase also lists him as a co-founder of Kai.ai and counts three founded companies in total.
Public data on his angel activity is thin. Tracxn, PitchBook and Crunchbase each show a single investment, a seed round in Repairly in early 2017. Tracxn lists Daniel Murray and Richard Fearn as co-investors in that round. Crunchbase records Repairly as an exit. PitchBook's count of two investments differs from the other sources. No other angel cheques, check sizes or recent deals are publicly documented.
Crunchbase labels his investor stage as Seed. The only documented deal is a UK consumer and gig-economy company, and Tracxn lists those as his sectors, with the United Kingdom as his geography. His operating background is in logistics, marketplaces, mobility and consumer growth. He has not published a check size or a thesis for angel investing. Founders should treat any stated focus as an inference from his operating career and not as a declared mandate.
- Repairly: UK-based startup offering on-demand repair of phones, tablets and laptops. He took part in its seed round in early 2017. Crunchbase lists it as an exit.
- crunchbase.com/person/rich-pleeth
- finmile.co/about
- tracxn.com/d/people/rich-pleeth/__HnV5ssPblqWEBs9GZY78gLLzP6exeeJ74yfI
- pitchbook.com/profiles/investor/170359-57
- pulse2.com/fin-profile-rich-pleeth-interview
- linkedin.com/pulse/startup-spotlight-rich-pleeth-sup-app-conrad-egusa
- easyvc.ai/investor/richard-pleeth
Investing activity
Rich Pleeth has made 1 investment according to Crunchbase across 1 portfolio company, and has seen 1 exit and founded 3 companies.
Deals
Frequently asked questions about Rich Pleeth
Is Rich Pleeth an angel investor?
Yes, but with a small public record. Crunchbase, Tracxn and PitchBook list him as an angel, and the only documented deal is Repairly in 2017. He is mainly known as the CEO of Finmile.
What does Rich Pleeth do?
He is co-founder and CEO of Finmile, an AI-first logistics platform for route planning and delivery operations. He previously worked at Google, Gett and Bolt, and he founded the Sup app.
What stage does Rich Pleeth invest in?
Crunchbase lists his investor stage as Seed. His only documented investment was a seed round. Beyond that he has not publicly set out the stages he backs.
What is Rich Pleeth's check size?
It is not public. Tracxn shows a roughly $318K Repairly round, but that is the total round shared with co-investors, not his own cheque.
Should AI founders pitch Rich Pleeth?
He is most relevant to founders working on AI for logistics, delivery, mobility or marketplaces, where he has operating experience. He has made no public AI angel investments, so a short, specific note is more sensible than a generic pitch.
Where can I find Rich Pleeth online?
He is on LinkedIn at linkedin.com/in/richpleeth and on X as @richpleeth. His company site is finmile.co.
Where is Rich Pleeth based?
Rich Pleeth is based in London, England, United Kingdom.
How can founders reach Rich Pleeth?
Founders on Lounge can see Rich Pleeth's contact details in AI Investor Contacts (paid plans), check for a warm introduction through members who worked with them under Warm Paths, and add Rich Pleeth to their Investor Pipeline to track the conversation.